Over 5 million websites are running on WooCommerce. It demands many decisions and steps that must work together at the right time.
e-Commerce businesses provide great opportunities and flexibility to businesses.
But, “Businesses have to go through lots of tests to make good profits”. One has to keep a close check on the three key factors while building an eCommerce website.
- The Background of the user
- The Culture of the user
- The Language of the user
It is challenging to offer shop content in several languages.
What businesses must do?
Businesses must build multilingual WooCommerce stores to earn profits and have a wider reach.
It is essential to translate products or translate a WooCommerce shop page if you are expanding your business.
Multilingual WooCommerce stores are important. It will help to target the global population. You need to make things much quicker for native readers. The shoppers must know about you and your service. They will only use your services/ products just because your website is in their language.
Translate a WooCommerce shop page: How it can benefit you?
Digital Commerce users passed 500 million in 2021. This stat just covers the European Region. 76% of shoppers prefer to purchase items in their native languages. It denotes that many potential users do not understand English.
If you translate a WooCommerce shop page, it will assist you to acquire sales from an international audience. Good WooCommerce support can assist you in the best possible ways.
Having a WooCommerce Shop-multilingual can help you to improve your visibility. It will also give a great outcome for your Search Engine Optimization efforts.
The Good news is….!!
Multilingual WooCommerce stores that rank for keywords in different languages attract a great customer base.
How to translate a WooCommerce shop page?
Most businesses are not aware that they can translate a WooCommerce shop page into multiple languages. The construction of bilingual and multilingual WooCommerce stores is easy with plugins.
The major benefit of employing plugins is the translation quality. It is much superior to an online translation engine that is machine-generated. The major troublemakers are time and cost as you have to deal with many languages for translation.
There are even translation plugins that use neural machine translation. This translation machine will do the translation of the content in Microsoft, Google, etc.
The quality of translation is accepted for the language pairs that are main. You can do the editing in the translations, isn’t it great?
Please check the image below to know about the quality of the neural machine translation language pair. These numbers are represented and compared to human translation.
WooCommerce: Is it translation ready?
The WordPress community has already localized the WooCommerce core into various languages. This can be changed instantly. Hence, the standard frontend information and plugin’s backend are available with translation.
It relies upon the .mo and .po files system. Thanks to advanced technology, you can select the available language for this platform.
To set the website language, you need to go to the “Dashboard”. Tap the button “Settings” and click “General”.
If the language is available, WooCommerce will correct the translation automatically.
You can use the translation plugin if your language is not available currently. You can use software such as Poedit or manage it from WordPress admin.
Key point:-
Localization is just for the WooCommerce core features. The translation or the language is guessed by WordPress. Hence, it cannot identify what are your requirements for the actual product content. You have to manage the languages and use translation plugins like Translation Press.
How to translate a WooCommerce shop page manually?
Even so, there are plenty of WooCommerce language translations that are readily available. Use .mo files. Make sure to edit and complete the translation for the specific language.
Visit the “WooCommerce Translations page”.
Tap the language title in the list and access the area for that specific language. Press the section “Sub/ Set” to download and see the stable version.
Choose “Export” once you scroll down.
You have to rename the file and use the preferred translation software.
When done, upload the files to wp-content/languages/woocommerce/ directory.
How to translate a WooCommerce shop page automatically?
The manual translation is a time-consuming process. You can use plugins that work well with multilingual sites with “Hybrid translation”. It will translate the whole website instantly using neural machine translation.
But the translator may cause intervention at a later stage to improvise the translation.
The automatic translation is ready and can be worked via an API from the front end.
Some WooCommerce translation plugins
- WPML
This WordPress plugin enables users to operate the currencies and languages in WooCommerce stores. WPML can help to translate a WooCommerce shop page into various languages.
Till now, it has powered more than 100, 000 WooCommerce shop-multilingual.
It is great to translate the text that shoppers see during the process of checkout. You can use WPML to translate the WooCommerce shop emails, variants, and products. You can even use this technology for the translation of picture texts, URLs, etc. This great plugin even allows SEO to be performed easily in numerous languages.
WPML works great with WooCommerce themes and extensions.
- TranslatePress
TranslatePress is the best plugin with ease and simplicity. It offers complete support to site builders, sophisticated themes, and WooCommerce.
It has an upper method to translate a WooCommerce shop page from the front end. With some clicks, you can manage to translate everything.
TransaltePress also supports Multilingual search.
Let’s summarize!!
- Building multilingual WooCommerce means higher chances of users engaging with your website if they discover that your page is available in their native language. The bounce rate will reduce and will have an inverse effect on the conversion rate.
- It is better to translate a WooCommerce shop page because you will rank greater on search engines. The trick is not just to translate products but to get indexed on SERP.
- One of the most affordable solutions is content marketing for any business. Hence, it is best to have a bilingual site as an international marketing plan.
- Having multilingual WooCommerce stores/websites means you are a strong base worldwide. It indicates your elaborateness, sophistication, and intricacy. They are highly regarded factors by worldwide shoppers. They will link your brand with professionalism and quality.
So, it is high time to translate a WooCommerce shop page with WooCommerce support and boost your business.
