We are often asked this question: “Why should I sync WooCommerce to Facebook shop?”, “Isn’t my business website great enough?”. Do you also have similar questions?
In this blog, we will read about why and how you should connect WooCommerce to Facebook shops.
Facebook: King of Social Media Networks
Facebook is ranked as the No.1 Social Media Platform Worldwide. It has over 2.936 billion active users (Source).
If you are planning to run an online business it is better to sync WooCommerce to Facebook shops. Creating a Facebook Business page is one of the practical measures for your brand.
Why? Read ahead to find out:-
According to Meta’s investor earning report, the active users of Facebook have grown roughly to 24 million. This happened in the first quarter of this year, leading up to April.
Statcounter reports that Facebook has a market share of 76.95% as of Jan 2022. Hence, it is good to connect WooCommerce to Facebook shops.
It provides you with an entirely new way to sell your complete catalog right from your page. While you sync WooCommerce to Facebook shops, you can transform your business. It will be your additional sales channel.
You can easily reach your audience by running advertisements. It is a viable and incredible option for the promotion of your WooCommerce store.
What are Facebook shops?
In simple language, Facebook shops are “Virtual Stores”. Your online store will work in combination with the Facebook Business Page. This page will also cover all the details that will help the shoppers to understand the specification of the product.
Here, shoppers can easily find their preferred products. The Facebook shop helps the business craft a natural shopping experience for its audience. When you have WooCommerce for Facebook shop optimized and ready, you can tag all your items.
Your tags will be visible along with the posts and Ads on Facebook. The outcome is simply marvelous. Your followers can discover the featured products from your brands easily. In return, you will bag more conversions.
Apart from this, your items will be visible under the shopping tab of Facebook. The algorithm of Facebook will display the product based on the activity/ behavior of the user.
What happens when you sync WooCommerce to Facebook shop?
You can get several benefits while you connect WooCommerce to Facebook shops. You can run an online business successfully with minimum maintenance effort.
So, take an initiative to run WooCommerce for Facebook shops and experience the difference!!
Features of WooCommerce for Facebook shops
The Facebook shop has a wide variety of design tools and Ad types. This platform will allow you to exclusively highlight your brand. Hence, the journey of purchasing becomes satisfying and flawless for the customers.
Some key features of WooCommerce for Facebook shops are:-
- With WooCommerce for Facebook shops, you can craft your product collection. You can display them with attractive designs and images. With it, you can build the identity of your brand with exclusiveness.
- You can target, custom, and include the audiences using various types of Ads.
- You can get deep insights regarding your sales performance using Facebook Commerce Manager. Hence, you can customize your shop and ads as per the insights.
- You get the privilege to employ famous shopping destinations such as Instagram shops and Facebook shops.
- Shoppers can access the content on your Facebook page in various ways. They can get to know about your service or product with shoppable feed, stories, etc.
- You get plenty of alternatives to provide a quick response using WooCommerce for Facebook shops. Your shoppers can reach you through Instagram Direct, Messenger, and WhatsApp.
Also check: How to Translate a WooCommerce Shop Page?
Why should you connect WooCommerce to Facebook shops?
The advertisement revenue generated by Facebook was 114.93 billion dollars (U.S) in 2021. No business will miss this opportunity- getting huge traffic and profits!!
When you sync WooCommerce to Facebook shops, it will allow getting more customers.
The shoppers will become your loyal clients and will get attached to your store.
When you connect WooCommerce to Facebook shops you will be exposed to a market area that is untapped. This will increase your profitability and sales.
You need to understand that the marketplace is flooded with business websites. Facebook is the only effective way to bring more clients. But ensure to validate all your information on your business website priorly.
Facebook brings you a great opportunity to connect with millions of shoppers internationally and nationally.
Steps that you must take before connecting WooCommerce to Facebook shops
Some requirements are mandated that you must follow before you connect WooCommerce to Facebook shops.
1. WooCommerce site
It is important for setting up a business site with a WooCommerce online store. Next, you need to transmit the details regarding your product to the Facebook Commerce Manager.
2. Information of product
Make sure to update the information of the WooCommerce product before you create the product feed.
You need to take this step because shoppers will be directed to your WooComemrce store from the Facebook shops.
For instance,
If you displayed a product on Facebook Ads and it was not available in your store, your users will be disheartened. The process of purchasing is not only interrupted but there are chances of losing potential sales and customers.
The customers will not trust you in the future. They will not rely on the information shared by your store.
3. Facebook Business Page
You must create Facebook catalog Ads to connect WooCommerce to Facebook shops. Create a Facebook page so that you promote your service/ products via Facebook. Using Facebook shops, you will be given access to various types of Facebook Ad formats. You can use these to innovatively promote your services/ products.
4. Ad Formats of Facebook
Some of the Ad formats of Facebook are mentioned below:-
- Dynamic Ads
These types of Ads are best to promote products shared in a catalog. It is best when compared to the search query of the customer.
- Collaborative Advertisements
These types of ads are best for sales campaigns (direct). Collaborative Ads are run via participating merchants.
- Product Tags Ads
This is done for the promotion of specific products/ services. As soon as you click the product tags, the shoppers are redirected to the service/ product page.
- Carousel Ads
Each service or product is displayed with a swiping or scrolling option. Otherwise, links are used for carousel ads.
5. Facebook Business Manager Account
You must create an account on Facebook Business Manager in order to sync WooCommerce to Facebook shops. The Facebook Business Manager helps to manage the activities of your business.
6. Feed File and Product Catalog
Your WooCommerce store’s product catalog must comply with the condition of the Facebook catalog. You can enclose all types of information in the product catalog.
Yes, certain products like adulty, illegal, firearms, etc., are exempted.
How to sync WooCommerce to Facebook shop?
You must craft a file of a product feed to craft a catalog of the product. You can add multiple files of product feed in a single catalog of the product.
Please note that the file of the product feed has complete information about the product. It is very significant while developing a Facebook shop.
You can make use of tools like the CTX Pro Product feed generator to connect WooCommerce to Facebook shops. This will assist you to craft WooCommerce for Facebook shops. This is a significant WooCommerce plugin that can help to develop WooCommerce for Facebook shops. It is one of the top plugins for the creation of error-prone feed files of the products.
Steps to connect WooCommerce to Facebook shop
- Setting up the CTX feed
Scroll down to the option “Plugin”. Press “Add New” to sync WooCommerce to Facebook shops.
On the search box, type “CTX Feed” to connect WooCommerce to Facebook shops.
Click “Install” and do not forget to activate.
2. Creation of Facebook’s Product Feed File
Tap the plugin CTX Feed to sync WooCommerce to Facebook shops. Press the option “Make Feed” and browse through the interface.
You will be seeing some options under the area of content settings. Make sure to fill it out to connect WooCommerce to Facebook shops.
You need to choose the business location or country where your business runs to connect WooCommerce to Facebook shops. Next, while creating the Facebook Shop’s feed file, choose “Facebook Catalog/ Instagram”.
To transfer the file from one app to the other app the feed file must be kept in XML format.
3. Configuration of Feed Files
You can see essential attributes as soon as you select “Facebook Catalog/Instagram”. If you are not able to see it, please check it below the section- “FEED CONFIG”.
The WooCommerce Facebook Shop format is maintained under this attribute. You can make changes to the attributes if you wish to like them.
You can choose your category to sync WooCommerce to Facebook shops as per your preferences. Please note that if you leave it static, it will keep all your products under the same category together.
Even the rules are the same for the brand/ manufacturer to connect WooCommerce to Facebook shops.
Here we have added an anonymous name for your reference. But you need to add your own brand name to it.
4. Feed file management
Press “Update and Generate Feed” once you are done with the configuration of the feed file. You need to visit the option “Manage Feed” to check the feed file that you have created.
Under Manage Feed, you can see the URL and feed name to sync WooCommerce to Facebook shops. Copy this URL as you will require it later while uploading Facebook Shop’s catalog.
If it is necessary you can generate your feed file again. Moreover, you can even download and export your feed file.
5. Setting up a Facebook business manager
Enter “Facebook For Business” after opening Google to connect WooCommerce to Facebook shops.
Next, type “Choose Business Manager” to sync WooCommerce to Facebook shops. When done Log in using the credentials of your Facebook.
You will see the Facebook Business Manager’s business interface after logging in. You can see your name and see many options below the name of your company.
(Please check the next image)– You have to hit the hamburger icon. Press it and you can see plenty of options under the section “All Tools”.
Choose “Commerce Manager” from these options to connect WooCommerce to Facebook shops.
You get an option for adding the catalog for Facebook under the section of Commerce Manager. Now, if you have built this earlier, you can see the same catalog here. If not, click “Add Catalogs” to sync WooCommerce to Facebook shops.
You get the option to choose the catalog type after hitting “Add Catalogue” to connect WooCommerce to Facebook shops. Make sure to pick the type of catalog as per your business category.
Here we are picking eCommerce as an option to connect WooCommerce to Facebook shops.
Next, you need to do the configuration of the settings. Here you must ensure that your ownership is safely secured.
Give the name to your catalog to connect WooCommerce to the Facebook shop.
Choose “Upload Product Info” to avoid third-party integration and bulk uploading. Hit “Create” for creating the catalog for the Facebook shop.
You can use the catalog for WooCommerce in the Facebook Shop to connect WooCommerce to Facebook shops. Hit the button “View Catalog” for getting a detailed preview.
Press “Add Items” for including the products of WooCommerce in the Facebook product catalog.
6. Product Feed uploads on the section of “Add Item”
You will see 4 methods to upload information about the product beneath the area “Add Items”. Go for the 2 options- “Data Feed” to connect WooCommerce to Facebook shops.
If you use this method, all the information about your product will be uploaded automatically. This option is also best for the product information of bulk uploads. Hit “Next” for the next step to sync WooCommerce to Facebook shops.
You get three options to upload the feed file of the product. They are:-
- Google Sheets
- Scheduled Feeds
- File Upload
It is ideal to go for a Scheduled feed as you will only need the feed file’s URL link. This will instantly work the moment you make changes to your website. Press “Next” to connect WooCommerce to Facebook shops.
In the section of Setup Feed, you need to enter the URL of the feed file. It is up to you to keep the fields of Password and Username blank for the time being. Next, tap “Next” to sync WooCommerce to Facebook shops.
Make sure to set up an internal time to upload the feed file. Press “Next” to connect WooCommerce to Facebook shops.
You may see the IP address on the data source. You can even name your own data source to sync WooCommerce to Facebook shops.
Choose the currency based on the location of your store. To finish the process tap “Upload” for uploading the feed file.
The process for uploading may take some time to sync WooCommerce to Facebook shops. Upon the completion of the process, you will see the products that are rejected and accepted.
The products we uploaded were clear without any warning signs or errors. This is an indication that the product feed file has the correct information about the product. It meets Facebook’s criteria to connect WooCommerce to Facebook shops.
The process to sync WooCommerce to Facebook shops is complete!!
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